With relevant links back to your site, your ranking will stay high. This is especially true if these back-links are from recognized authoritative sites. The more the back-links, the stronger your site is in the eyes of search engines.
However, building back-links is not an easy task, and it takes time to develop. It’s difficult to control how and if third-party sites are willing to link back to your site for contents. This is the reason that having a strong and relevant content will matter greatly. If your website is a plain vanilla site, or a site that mainly serves product specifications, the chances of building a strong back-link will be small. Therefore, in order to build back-links, strong and relevant contents will be extremely important. If your sites have useful and relevant contents, third-party sites will be lining up to link to your site.
There are agencies out there that offer “black hat SEO.” Tactics that can seemingly bring quick results for pennies. We are not one of those agencies. As a matter of fact, we steer clear of anything that is prohibited by Google’s published guidelines. For clients who ventures into the domain of black hat SEO, the real world consequence is that Google will blacklist their sites. Whatever short-term gains end up in forever purgatory.
At SimpleHeads, we work diligently with our clients to build back-links to their websites. We understand all the published guidelines and play within the rules of the game. This honest approach is the most sustaining method to reach long-term success.