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SEARCH ENGINE MARKETING (SEM)

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Search engines are the primary gateway to the Internet – Reach more customers from the starting line.
Search Engine Marketing (SEM) is an integral part of an overall online marketing strategy. This is a specialized discipline that requires a vast and thorough understanding of the inner workings of search engines and how search results can bring customers to your business.
As the name suggests, SEM is all about search engines. And more potently, it dictates how search results interact with your website. Without a strong marketing effort, a website will not be able to bring in more business. Conversely, a strong SEM effort doesn’t necessarily mean you’ll gain more website business either, especially if your website is not fully optimized. In other words, SEM and your website are in a symbiotic relationship.
Search engine marketing is further broken into two areas:
Paid Search Advertising (PSA). This is where a business would pay search engines to display their ads for relevant searches.
Search Engine Optimization (SEO). This is where your website gets listed in the search result pages, organically. This is a free service
from search engines, you do not need to pay them.
These two types of SEM have quite a bit in common, such as:

– Your website. Both depends on you having a strong and optimized website in order to “convert” potential clicks from the search engine result page (SERP) into actual businesses. 
– Keywords. A strong and relevant keyword bank needs to be developed in order to improve your ranking and obtain a higher cost-effectiveness.
– Search Engines. Both types of SEM revolve around the search engine platform. Hence, they both have to play by the rules as set forth by these search engines (namely Google).
In order to get the best results from SEO and PSA, the business owner must be well-versed in technical aspect of search engine and website development as well as being very creative to develop a successful marketing campaign. Great patience and huge amount of time and manpower are also required as a half-baked job may sometimes does more harm than good, not to mention wasting a lot of precious financial resources.
At SimpleHeads, we provide a total solution for our clients to reap the highest benefit of SEO and/or PSA. While we strongly believe in a healthy balance between the two, we also recognizes that some businesses may need more of one over the other. With our experience and expertise in managing your search engine marketing, you are freed up to do what you do best in your chosen industry. We are constantly thinking about better ways to improve results to get you more business. After all, if you don’t look good, we don’t look good!